Lead generation for two Renault dealerships

Two dealerships in two markets needed to fill the top of the funnel and convert walk-ins, with brand work that stayed inside OEM guidelines.

Owned the account end to end on a ₹70,000-a-month, twelve-month retainer: social, paid media, creative and lead nurture. The real work was coordination — an OEM dealership has approval layers, and my job was making sure my team and their much larger team shipped on schedule without friction.

Leads started converting from month three, growing from one vehicle sale a month to five, on ₹25,000–30,000 of monthly ad spend. At Indian dealership ticket sizes, that is a media budget returning multiples of itself in vehicle revenue.